That’s right! Soluto was featured in the Business section of this weekend’s edition of New York Times. Anne Eisenbreg did a great write-up of what we’re up to. Here’s a nugget:

I tried the Soluto program, and by following its recommendations, cut my boot time to 1.44 minutes from 2.40 minutes. I removed some applications from the boot sequence, letting them run after the boot was over. I “paused” other applications that I don’t use on a daily basis — for instance, an application that automatically updates Google products. Instead, I’ll wait until the company lets me know when there is an update. (Soluto divides the possible changes in the boot into “no brainers,” “potentially removable apps” and “required, cannot be removed.”)

Robert Scoble is quoted in the article, here’s what he said:

Soluto’s approach to PC frustration is novel and highly promising, said Robert Scoble, a video blogger and a former Microsoft employee. “This is innovation at a deep level; they are bringing in the crowd to augment solutions to Windows problems,” Mr. Scoble said.

Even Ed Bott chimed in:

SO far, the company is doing an intriguing job, said Ed Bott, author of many books about Windows. “The need they’ve identified among users really resonates with me,” he said. “They have a long-range plan to address many issues of frustration. It’s an original and promising approach.”

Thank you to everyone at the New York Times that made this article possible. And thanks to both Robert & Ed–we appreciate your excitement over Soluto!

Roee Adler – @roadler